Next Up…The O.P.E.N. Imperative : Battling the iCitizen Head On

Posted on July 19, 2008. Filed under: -- On MY Calendar | Tags: , |

As a member of the Austin Interactive Marketing Assoc, I wanted to pass this along in case you were interested….maybe I’ll see you there! Thanks for reading my blog =)

The O.P.E.N. Imperative : Battling the iCitizen Head On

Strategies for Opening Your Brand

Many of today’s best brands are powered by the technologies, traits and trends of the digital channel. Old mass-marketing push tactics are being superseded by the pull of an online population prolifically creating, sharing and influencing each other. The potent pairing of digital notoriety and network effects has given rise to a new cultural authority and demanding consumer: the iCitizen.

Join futurist author Nita Rollins as she explores how radical business imperative emerges from these forces and how you and your business have to open up to consumer involvement in your brand’s messages and offerings. Learn about both the risk and immense rewards of doing so, and how to set a framework to become O.P.E.N. – On-demand, Personal, Engaging and Networked.

Key Take Aways:

· Learn how to frame your brand to be O.P.E.N.
· Become engaged with the new authoritative consumer
· Understand the importance of communities and changing from push to pull marketing for a web-made world

Wednesday, August 6th
6:30 – 8:15 p.m.
(Panel begins at 7 p.m.)

TBD (will be downtown)

Members: FREE 
Non-members: $30/attendee


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